GrowLocal PH – Checklist Download & Print
WWW.TAYOAYMAGTANIM.ORG
IMPLEMENTATION & PROMOTIONAL CAMPAIGN CHECKLIST
PHASE 1: PRE-DEVELOPMENT & PLANNING (Weeks 1–2)
| STEP |
DESCRIPTION |
RESPONSIBLE PARTY |
STATUS |
| 1.1 |
Finalize technical stack with Philippine-based hosting/payment gateways |
Tech Lead |
☐ Not Started ☐ In Progress ☐ Complete |
| 1.2 |
Create sitemap, user flows, and brand style guide |
UX/UI Designer |
☐ Not Started ☐ In Progress ☐ Complete |
| 1.3 |
Secure stakeholder sign-off on all documents |
Project Manager |
☐ Not Started ☐ In Progress ☐ Complete |
| 1.4 |
Set up project management tools (Asana/Trello) |
Project Coordinator |
☐ Not Started ☐ In Progress ☐ Complete |
PHASE 2: WEB DEVELOPMENT (Weeks 3–8)
| STEP |
DESCRIPTION |
RESPONSIBLE PARTY |
STATUS |
| 2.1 |
Set up hosting, domain, and secure server environment |
DevOps Engineer |
☐ Not Started ☐ In Progress ☐ Complete |
| 2.2 |
Develop core pages: Home, Crowdfunding, Story Hub, Partner Portal |
Frontend/Backend Devs |
☐ Not Started ☐ In Progress ☐ Complete |
| 2.3 |
Integrate organic fertilizer/concoction modules |
Full Stack Dev |
☐ Not Started ☐ In Progress ☐ Complete |
| 2.4 |
Test payment gateways (GCash, PayMaya, BDO) |
Backend Dev |
☐ Not Started ☐ In Progress ☐ Complete |
| 2.5 |
Integrate with GrowLocal PH app backend |
API Dev Team |
☐ Not Started ☐ In Progress ☐ Complete |
| 2.6 |
Accessibility testing & local language optimization |
QA Tester + Local Reviewers |
☐ Not Started ☐ In Progress ☐ Complete |
PHASE 3: PROMOTIONAL CAMPAIGN – SOCIAL MEDIA & DIGITAL CHANNELS
CAMPAIGN THEME: “Grow Local, Feed Local – Power Your Farm with GrowLocal PH”
1. FACEBOOK CAMPAIGN
| CAMPAIGN ELEMENT |
DESCRIPTION |
FREQUENCY |
STATUS |
| Region Spotlight Posts |
Feature crops/practices per Philippine province |
Weekly |
☐ Not Started ☐ In Progress ☐ Live |
| Organic Tips Reels |
15–30 sec videos on homemade inputs |
3x/Week |
☐ Not Started ☐ In Progress ☐ Live |
| User Success Stories |
Interviews with app users/farmers |
Bi-Weekly |
☐ Not Started ☐ In Progress ☐ Live |
| Facebook Groups |
Localized community groups per province |
Ongoing |
☐ Not Started ☐ In Progress ☐ Live |
| Targeted Ads |
Focus on rural areas, agricultural interests |
Launch + Ongoing |
☐ Not Started ☐ In Progress ☐ Live |
2. LINKEDIN CAMPAIGN
| ELEMENT |
PURPOSE |
FREQUENCY |
STATUS |
| Industry Partner Posts |
Collaborate with DA, NGOs, agribusinesses |
2x/Week |
☐ Not Started ☐ In Progress ☐ Live |
| Case Studies |
Data-driven reports on app impact |
Monthly |
☐ Not Started ☐ In Progress ☐ Live |
| Webinars |
Partner training & stakeholder engagement |
Monthly |
☐ Not Started ☐ In Progress ☐ Live |
| B2B Lead Gen |
Connect with agricultural suppliers/partners |
Ongoing |
☐ Not Started ☐ In Progress ☐ Live |
3. YOUTUBE CAMPAIGN
| VIDEO SERIES |
DESCRIPTION |
RELEASE SCHEDULE |
STATUS |
| “GrowLocal PH 101” |
Step-by-step app tutorials (Tagalog/Cebuano) |
Weekly (10–15 mins) |
☐ Not Started ☐ In Progress ☐ Live |
| “Organic Input Lab” |
Demonstrations of fertilizer/concoction making |
Bi-Weekly (5–8 mins) |
☐ Not Started ☐ In Progress ☐ Live |
| “Farmer Success Stories” |
Documentary-style features on local farmers |
Monthly (15–20 mins) |
☐ Not Started ☐ In Progress ☐ Live |
| “Ask the Expert” |
Live Q&As with agricultural specialists |
Monthly |
☐ Not Started ☐ In Progress ☐ Live |
| Promo Videos |
30–60 sec ads for Facebook/LinkedIn cross-promotion |
Bi-Weekly |
☐ Not Started ☐ In Progress ☐ Live |
BONUS FEATURE: ORGANIC FERTILIZER & CONCOCTION MODULE
| INPUT TYPE |
LOCAL MATERIALS |
APP FEATURE INTEGRATION |
CAMPAIGN CONTENT |
| Organic Fertilizer |
Rice hulls, banana peels, vermicast |
Recipe library + production tracker |
Facebook Reels, YouTube tutorials |
| Pest Concoctions |
Neem, garlic, chili, tobacco waste |
Custom recipe builder + safety guidelines |
Step-by-step video series |
| Compost Mixes |
Farm waste, kitchen scraps, coconut coir |
Batch tracker + application scheduler |
LinkedIn case studies, Facebook guides |
HOW TO DOWNLOAD & PRINT THIS CHECKLIST
- To Print: Click the “Print Checklist” button at the top, or press Ctrl+P (Windows) / Cmd+P (Mac)
- To Save as PDF: In the print dialog, select “Save as PDF” as your printer option
- For Facebook/LinkedIn Sharing: Save the PDF and upload as a post attachment, or share the live web link
- To Use for Campaign Planning: Copy sections into Excel/Google Sheets for tracking
— GrowLocal PH – Empowering Filipino Farmers & Gardeners —
Last Updated: March 2024
