I. PLANNING & STRATEGY

• [ ] Define Primary Goal: Clearly define the primary goal of the teaser website (e.g., collect email addresses).
• [ ] Identify Target Audience: Identify and document the target audience segments (students, community members, teachers).
• [ ] Determine Key Message: Craft a concise key message that resonates with the target audience.
• [ ] List Essential Information: List all essential information to be included on the website (date, theme, etc.).
• [ ] Choose Domain Name: Select and register a domain name for the website.
• [ ] Select Website Platform/CMS: Choose a suitable website platform or CMS (WordPress, Wix, etc.).
• [ ] Determine Budget: Define the budget for website development, hosting, and marketing.

II. DESIGN & CONTENT

• [ ] Develop Visual Style Guide: Create a visual style guide (color palette, typography, imagery).
• [ ] Create Wireframe: Develop a wireframe outlining the structure and layout of the homepage.
• [ ] Write Headline & Subheadline: Craft compelling headline and subheadline for the hero section.
• [ ] Select Hero Image/Video: Choose a high-quality image or video for the hero section.
• [ ] Write Conference Description: Write a concise and engaging description of the conference.
• [ ] List Reasons to Attend: Create a list of compelling reasons to attend the conference.
• [ ] Write Speaker Bios (if applicable): Write brief bios and descriptions for featured speakers.
• [ ] Gather Partner Logos (if applicable): Collect logos of sponsoring organizations or partners.
• [ ] Design Email Signup Form: Design a visually appealing and user-friendly email signup form.
• [ ] Write Website Text: Write clear and concise copy for all website text.
• [ ] Create Engaging Visuals: Create engaging visuals (icons, graphics, photos) to enhance the website’s appeal.

III. DEVELOPMENT & FUNCTIONALITY

• [ ] Set Up Website: Set up the website on the chosen platform or CMS.
• [ ] Implement Responsive Design: Implement a responsive design for mobile-friendliness.
• [ ] Integrate Email Signup Form: Integrate the email signup form with an email marketing service.
• [ ] Add Social Media Sharing Buttons: Add social media sharing buttons to the website.
• [ ] Implement Google Analytics: Implement Google Analytics to track website traffic.
• [ ] Ensure Accessibility: Ensure the website is accessible to users with disabilities.
• [ ] Test on Different Browsers/Devices: Test the website on different browsers and devices.
• [ ] Optimize for SEO: Optimize the website for search engines.
• [ ] Secure with SSL Certificate: Secure the website with an SSL certificate.

IV. TESTING & OPTIMIZATION

• [ ] Conduct User Testing: Conduct user testing to gather feedback on design and functionality.
• [ ] Analyze Website Traffic Data: Analyze website traffic data to identify areas for improvement.
• [ ] A/B Test Elements: A/B test different headlines, images, and CTAs to optimize conversion rates.
• [ ] Monitor Website Performance: Monitor website performance and address any technical issues.
• [ ] Continuously Update & Improve: Continuously update and improve the website based on feedback and data.

V. PROMOTION & MARKETING

• [ ] Develop Marketing Plan: Develop a marketing plan to promote the teaser website.
• [ ] Create Social Media Content: Create social media content to drive traffic to the website.
• [ ] Send Email Newsletters: Send email newsletters to subscribers to promote the conference and website.
• [ ] Reach Out to Partners/Influencers: Reach out to potential partners and influencers to promote the website.
• [ ] Track Marketing Effectiveness: Track the effectiveness of different marketing channels.

VI. MAINTENANCE & MONITORING

• [ ] Regular Backups: Implement a system for regular website backups.
• [ ] Security Updates: Keep the website platform and plugins up to date with security patches.
• [ ] Content Updates: Regularly update the website content with fresh and relevant information.
• [ ] Performance Monitoring: Continuously monitor website performance and address any issues that arise.

VII. USAGE NOTES

* Assign Responsibility: Assign a specific person or team to be responsible for each task.
* Set Deadlines: Set clear deadlines for each task to ensure the project stays on track.
* Track Progress: Use a project management tool or spreadsheet to track the progress of each task.
* Communicate Regularly: Hold regular team meetings to discuss progress, address challenges, and make decisions.