CLUB YELLOW TOPS

KADIWA STORE PROJECT

Kadiwa Store in Masbate City – White Paper

Establishing a Kadiwa Store in Masbate City – A Project by Jovenmarlo Imperio and Club Yellow Tops

Author: Jovenmarlo Imperio

Founder/Organizer: Club Yellow Tops – The Internet Computer Club of Global Frontiers Institute

Date: November 7, 2025

Executive Summary

This revised white paper details the plan to establish a Kadiwa store in Masbate City, Philippines, spearheaded by Jovenmarlo Imperio and Club Yellow Tops of Global Frontiers Institute. Core objective:Connecting local farmers with consumers to provide affordable, fresh produce while strengthening the local agricultural economy. A key enhancement to the project is the integration of a community membership program through Club Yellow Tops, offering tiered benefits to consumers, suppliers, and the Kadiwa Center operator(s), fostering deeper community involvement and financial sustainability. This initiative leverages the club’s technological expertise, community engagement, and financial acumen to create a self-sustaining, impactful Kadiwa center.

1. Introduction

The Kadiwa program, meaning “partner in spirit and deed,” is a Philippine government initiative designed to address food security and affordability by linking agricultural producers directly with consumers. By eliminating middlemen, Kadiwa stores offer the potential for lower prices for consumers and higher profit margins for farmers. In the context of Masbate City, where access to affordable fresh produce can be limited, a Kadiwa store presents a significant opportunity to improve the well-being of the community. This white paper details a strategic plan for Club Yellow Tops to establish and operate a successful Kadiwa store in Masbate City.

2. Background and Motivation

Masbate City, like many other urban areas in the Philippines, relies heavily on complex supply chains for its food supply. This often results in inflated prices and reduced income for local farmers. The Kadiwa program offers a direct solution to this problem by creating a market where farmers can sell their produce directly to consumers. Club Yellow Tops, a technology-focused student organization at Global Frontiers Institute, Masbate City Chapter, recognizes the potential of the Kadiwa program to improve food security and support local farmers. The club’s members possess valuable skills in technology, marketing, and community engagement, making them well-suited to manage and operate a successful Kadiwa store. Jovenmarlo Imperio, a leading member of the club, is spearheading this initiative.

3. Project Goals and Objectives

  • To establish and operate a sustainable Kadiwa store that benefits both local farmers and the Masbate City community.
  • Secure a Suitable Location
  • Establish Partnerships
  • Develop a Marketing Strategy
  • Implement a Pricing System
  • Ensure Regulatory Compliance
  • Utilize Technology
  • Promote Awareness
  • Implement and Manage a Thriving Membership Program

4. Project Implementation Plan

Phase 1: Planning and Preparation (Weeks 1-4)

  • Needs Assessment:
  • Location Scouting:
  • Partnership Development:
  • Legal Compliance:
  • Infrastructure Planning:
  • Financial Planning:
  • Membership Program Design: Develop a detailed structure for the Club Yellow Tops membership program, outlining benefits, fees, and management processes for different tiers (Consumer, Supplier, Enterprise Builder).
    • Consumer Subscriber: PhP300 annual fee.
    • Supplier Subscriber: PhP1500 annual fee.
    • Enterprise Builder Subscriber: PhP15,000 annual fee.
  • Financial Projections: Integrate projected membership revenue into the overall financial plan, estimating the impact on the Kadiwa store’s sustainability.

Phase 2: Setup and Launch (Weeks 5-8)

  • Infrastructure Setup
  • Inventory Management:
  • Payment System Implementation:
  • Marketing & Promotion:
  • Staff Training:
  • Membership Enrollment Platform: Set up a system for managing membership subscriptions, either through a dedicated website or a simple registration process.
  • Marketing & Promotion: Highlight the benefits of the Club Yellow Tops membership program in marketing materials, emphasizing the discounts and exclusive access it provides.

Phase 3: Operations and Sustainability (Ongoing)

  • Daily Operations
  • Community Engagement
  • Marketing & Promotion (Ongoing)
  • Financial Management
  • Sustainability Practices:
  • Continuous Improvement:
  • Membership Management: Continuously manage and promote the Club Yellow Tops membership program, ensuring member satisfaction and retention.
  • Benefit Fulfillment: Ensure all membership benefits are consistently provided, including discounts at the Kadiwa store.
  • Community Engagement: Use the membership program as a platform for engaging with the community, soliciting feedback, and building relationships.

5. Club Yellow Tops Membership Program

The Club Yellow Tops membership program is designed to create a mutually beneficial relationship between the Kadiwa store, the community, and the club. The tiered structure is as follows:

Consumer Subscriber (PhP300/year)

  • Benefits:
    • Discounted prices on select items at the Kadiwa store.
    • Exclusive access to special promotions and events.
    • Subscription to the Club Yellow Tops newsletter.
    • Voting rights in Club Yellow Tops community projects.

Supplier Subscriber (PhP1500/year)

  • Benefits:
    • Priority access to shelf space and marketing opportunities at the Kadiwa store.
    • Assistance with marketing and promotion of their products.
    • Networking opportunities with other local suppliers.
    • Training and workshops on best practices in agriculture and business.
    • Inclusion in Club Yellow Tops supplier directory.

Enterprise Builder Subscriber (PhP15,000/year)

  • Benefits:
    • Operational guidance and support for running the Kadiwa Center
    • Exclusive training and mentorship from experienced business leaders.
    • Access to funding opportunities and resources.
    • Recognition as a key supporter of the local agricultural community.
    • Input on strategic direction of Kadiwa operations.

6. Technology Integration

  • Online Presence:
  • Inventory Management:
  • Payment Processing:
  • Data Analytics:
  • Customer Communication:
  • Membership Management System: Integrate a membership management system into the website or use a third-party platform to track subscriptions, manage benefits, and communicate with members.
  • Point-of-Sale (POS) Integration: Integrate the membership program with the POS system to automatically apply discounts to member purchases.

7. Expected Outcomes and Benefits

  • Increased Access to Affordable Food
  • Increased Income for Farmers
  • Enhanced Community Engagement
  • Skill Development:
  • Sustainable Model:
  • Increased Financial Sustainability: Generating a consistent revenue stream through membership fees to support the Kadiwa store’s operations.
  • Enhanced Community Engagement: Creating a strong sense of community ownership and involvement in the Kadiwa store.
  • Improved Customer Loyalty: Fostering customer loyalty through exclusive benefits and personalized service.
  • Supplier Support: Providing valuable resources and support to local suppliers, strengthening the local agricultural ecosystem.

8. Sustainability Plan

  • Generate profits from sales:
  • Grants and Sponsorships:
  • Strong Partnerships:
  • Continuous Improvement:
  • Membership Renewal Strategies: Implement strategies to encourage membership renewals, such as offering attractive incentives and demonstrating the value of membership.
  • Membership Growth: Develop and execute a plan to grow the Club Yellow Tops membership base, reaching out to potential subscribers through various channels.

9. Evaluation Plan

  • Financial Performance:
  • Customer Satisfaction:
  • Impact on Farmer Income:
  • Marketing Effectiveness:
  • Project Review:
  • Membership Growth and Retention Rates: Track the number of subscribers in each membership tier and monitor renewal rates to assess the program’s effectiveness.
  • Membership Revenue: Analyze the revenue generated from membership fees to evaluate the program’s contribution to the Kadiwa store’s financial sustainability.
  • Member Satisfaction: Conduct surveys to assess member satisfaction with the benefits and services provided.

10. Conclusion

The establishment of a Kadiwa store in Masbate City, enhanced by the integrated Club Yellow Tops membership program, represents a significant opportunity to transform the local food system, support local farmers, and foster a strong sense of community. By combining the benefits of a direct-to-consumer market with the power of community engagement and financial sustainability, this project promises to create a lasting positive impact on Masbate City. The tiered membership structure ensures that all stakeholders – consumers, suppliers, and the Kadiwa center operator – are invested in the success of the initiative. Jovenmarlo Imperio and Club Yellow Tops are committed to making this vision a reality.

Appendix

  • Detailed Budget
  • Community Survey Results
  • Partnership Agreements
  • Marketing Plan
  • Technology Implementation Plan
  • Membership Program Rules and Regulations
  • Membership Enrollment Form
  • Marketing Materials for the Membership Program